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| Ariba front cover |
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| Ariba's inside deisgn |
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| My advert |
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| Warsan back cover design |
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| Ariba advert |
From our results that we gathered from our focus group. A majority of them chose Ariba front cover and inside cover, Warsan back cover and my advert, as the most effective advertising tool for our artist music. Although the audience chose my advert as the most effective, we decided to go for Ariba advert, as it fits in with design on the CD cover better and relates better to Hip-hop.
I think the designs we have chosen are effective because they act as an successful marketing tool in helping to promote and build our artist image. The use of close-up images of our artist, engages the audience and catches their attention. The audience are able to easily idintyfy which genre our music video is, and also their are some stereotypical conventions used on the adverts and CD cover. Such as artist costume and pictures on the graffiti wall behind him. These are typical to youth culture and thats what our target audience is aimed at, and they will be able to identify with our artist which attracts them to viewing our music video and buying the artist products.
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