production schedule

Week Commencing- 30/10/10

Location: Drama Hall (Beach)

Today we went to the drama studio to shoot clips of the artist feet walking to the beat. We used a spotlight on the artist feet and tracked him as he was walking along the floor. We wanted to use this shot at the beginning on our music video when the beat first start. We were originally meant to shoot this outside in central London where they had lights, but we had to ask for permission to shoot in that area and we did not have enough time so we deiced to use the drama studio instead. 

tuesday 30th November 2010

Today we went to the drama studio to shoot film clips of the artist performing in front of the camera. We wanted to get as many different camera angles as possible so that when i came to editing it I would have a lot to work from. We decided to shoot long tapes of each shot so that we could decide what to get rid of when editing.

11th January 2011

Today we deiced that we did not have enough footage for the projection scene and the group decided to shoot it again. this time using a range of camera angles and different type of lighting to see what worked best. 

Final decision on CD and advert

Ariba front cover

Ariba's inside deisgn

My advert

Warsan back cover design

Ariba advert 

From our results that we gathered from our focus group. A majority of them chose Ariba front cover and inside cover, Warsan back cover and my advert, as the most effective advertising tool for our artist music. Although the audience chose my advert as the most effective, we decided to go for Ariba advert, as it fits in with design on the CD cover better and relates better to Hip-hop.
I think the designs we have chosen are effective because they act as an successful marketing tool in helping  to promote and build our artist image. The use of close-up images of our artist, engages the audience and catches their attention. The audience are able to easily idintyfy which genre our music video is, and also their are some stereotypical conventions  used on the adverts and CD cover. Such as artist costume and pictures on the graffiti wall behind him. These are typical to youth culture and thats what our target audience is aimed at, and they will  be able to identify with our artist which attracts them to viewing our music video and buying the artist products.

Alternative Location

On Saturday 27th November 2010 we intended to shoot at Finsbury Park Square. Here we wanted to shoot the feet scene that we have planned to use at the end of our video to match the rythm of the beat. At this desired location they had floors that lights up so it would further highlight the feet movements.

However, we asked the security guard on site and he informed us that we were not permitted to shoot or put down the tripod without notifing the council first. We conmtacted the Broadgate Estate council/EMO office and they explained that filming at this location was free of charge to students, however due to our busy schedule we werenot able to comrehend with their proposed times.

Nevertheless, we used a substitute  location which was Beach studio (Theatre studio) in Stanmore College. We tried to recreate the desired effect so we used a dark room and we borrowed portable lights from the media department. We intructed our artist to walk to the rythem of the beat whilst we played the tune on a phone. This meant that he was walking at the same time whilst one person recorded and another person projected the lights onto his feet.

edit decision list

As the editor I researched and have conducted an EDL for our music video. An edit decision list or EDL is a way of representing a film or video edit. It contains an ordered list of reel and time code data representing where  

each video clip can be obtained in order to conform the final cut.  

I have noted the time code on each tapes and the different types of transitions or edits we will use in our video. Below i have attached a copy of my edit decision lists.

looking for a projection room

We searched for different locations to shoot the projection scene. We looked around a number of different locations around college. We came across a few rooms but we could not use them as their was either not enough space to set up or equipment, or we could not move the projection screen. Also one of the rooms had too much sunlight entering the room and we could not be able to get the effect we wanted, as we would not be able to see our artist perform properly. We then decided on using the TV studio as their was no windows so it meant we could manipulate the lighting , and use three point lighting, to light up the artist and create a shadow behind him. to make the artist look strong and confident. We wanted to use the red fillers for the lighting but decided not to use it no more as we could not see our artist clearly against the images in the background.

screenshots of making music video

Above i have included screenshots of when i was editing using final cut pro. On the left hand side in the bin is all the footage I have captured and logged. I have placed the music track on the timeline and i will play around with different clips to see which best matches the lyrics. I have to make sure that the clips are lip synced with the music layed down. If the clip is not lip synced i can try slow it down or speed it up to match with it or use another clip. After awhile you get the hang of using the software, and practicing on it allowed me to understand how to creatively produce our music video using final cut pro. The two screens at the top allows me to see the selected clip in the bin and on the right hand side shows me what i have layed down on the timeline so far. I worked along side the directors and production manager to ensure that our music video comes out the way we wanted to.

shooting graffiti wall scene

(November)

Over the weekend we shot the graffiti scene. We recorded about 5 shots of each scene for a long period of time to ensure that we had a lot to capture and log from when we started editing. We filmed our artist crucial walking past graffiti wall whilst rapping he’s lyrics as he walked by. We recorded from different level of camera angles so we had a lot to work with when it came to editing. It also helped us establish which camera angle was best to use.

Above is pictures of all the group members filming on the day.